Since today is The Sweetest Day, I thought, “why not mention it on our little food blog”.
The idea actually came to me when I received an email from Vosges Haut-Chocolat called “What IS Sweetest Day anyway?” I usually don’t read their emails too thoroughly, if at all, but this one caught my attention.
The Sweetest Day began in the early 1920s when Midwestern candy company employee and do-gooder, Herbert Birch Kingston, decided that he wanted to bring a little joy into the lives of people who were usually forgotten – mostly orphans and the poor. So with the help of some friends and celebrities (like Theda Bara!) he started giving out small gifts and candy to the less fortunate.
The holiday is still observed mostly in the North East and Great Lakes Regions of the United States, but people all over the country do celebrate it. It takes place on the 3rd Saturday of October every year.
It’s nice to know that The Sweetest Day isn’t really just one of those “Hallmark Holidays…”, isn’t it?